Agenda

Welcome Remarks

Mike Boward, Sergeant,
Fort Collins Police

Techniques to Improve Background Investigations and Polygraph Testing

• Explore which hurdles are the biggest challenge when completing background and polygraph testing to identify issues
• Assess tools that can help create an efficient process to reduce length of application process
• Generate a communication plan to avoid qualified candidates slipping through the cracks during the investigation and testing phase

Speaker to be announced

Strengthen Bond with Recruits Through Mentorship Programs

• Build on your relationship with recruits to increase positive bond with the department and probability of remaining a loyal member of your team
• Introduce the Cadet Life Tour to provide a day in the life of a cadet and increase probability of success
• Dramatically reduce the number of applicants that drop out through valuable communication, weekly quizzes, and individual work out plans

Danea Durham, Corporal, Supervisor, Eastern Recruitment Unit,
Pennsylvania State Police

Clint Long, Trooper, Recruiter &Program Director, Hill Impact,
Pennsylvania State Police

4 Steps to Successful Recruiting: Research, Content Creation, Recruiting Website, and Online Advertising

• Understand today's job seeker and meet them where they are
• Develop a brand and produce professional content
• Why a recruiting website matters... It's all about the data
• Use online advertising to increase reach, generate awareness, and drive conversions

Sam Blonder, CEO
Epic Recruiting

Recruiting Tactics for Small to Mid-Sized Agencies

• Identify your main competitors in your region to identify their recruiting techniques to differentiate your self
• Assess what your department offers that makes you unique and highlight these qualities in your marketing campaigns
• Calculate which qualities you are looking to attract and the best marketing avenues to reach these candidates to ensure your efforts reach the right target audience

Speaker to be announced

Modernize the Recruiting and Hiring Process

• Capitalize on software to streamline processes best suited for the new generation of recruits
• Assess multi-channel marketing approaches to reach a dwindling candidate pool and place your department top of their list
• Streamline the application and onboarding process to eliminate wasted time and reduce the number of drop off applicants

Sabih Khan, Global Public Sector,
Salesforce

Marketing for Law Enforcement in a New Era of Policing

• Examine how the policing profession is evolving and which areas need to be addressed with recruiting efforts
• Analyze which skills are needed by modern police officers to be successful
• Discuss branding and marketing strategies to attract millennials and Generation Z candidates

Carly Ferreira, Marketing Specialist,
Metropolitan Police Department

Assess the Importance of the 30X30 Initiative

Assess the Importance of the 30X30 Initiative

• Review the history of women in law enforcement and their major impact on the industry
• Evaluate the concept of the 30X30 initiative to understand its significance and importance
• Strategies to promote the 30X30 initiative to increase visibility for your department and promote women in law enforcement

Vereen Barton, MAFP, MPhil, Captain,
Assistant Division Chief,
Director of Investigative & OAO Services,
Maryland-National Capital Park Police

The Hill Impact Program: Attracting Youth in your Community

• Attract local community members to join a cadet program to obtain an understanding and appreciation of the profession from an early age
• Offer life like experiences of the day-to-day profession with the goal of the cadets joining your force
• Increase the number of female applicants by attracting females to the cadet program to achieve overall diversity goals

Danea Durham, Corporal, Supervisor, Eastern Recruitment Unit,
Pennsylvania State Police

Clint Long, Trooper, Recruiter &Program Director, Hill Impact,
Pennsylvania State Police

Recruiting Strategies in a Post George Floyd Era

• Identify opportunities to incorporate culturally specific messaging within your marketing approaches to connect with the community
• Educate recruiters on best ways to discuss delicate topics with potential recruits
• Explore opportunities to add cultural competency training into your training program

Lindsey Alli, MBA, CLEE, Sergeant, Cadet Program Coordinator, Recruiting Unit,
Columbus Division of Police

Terry Cherry, Senior Police Officer,
Charleston Police Department

Closing Session

Mike Boward, Sergeant,
Fort Collins Police

Networking Cocktail Reception and Live Entertainment

Dwayne L. Gill,
Stand Up Comedian,
Michigan State Police Recruitment Coordinator

Opening Remarks

Mike Boward, Sergeant,
Fort Collins Police

Obtain “Buy In” to The Culture of your Department

• Understand the key values of your department and instill them in your organization from the early stages in the recruitment process
• Evaluate the value of professionals that feel supported and respected on your retention efforts.
• Assess the reduction in disciplinary issues and retention based on your efforts to increase cultural standards

Ron Camacho, Chief of Police,
Chambersburg Borough Police Department

Understand the Importance of Physical and Psychological Wellness

• Examine current programs that improve both physical and psychological wellness to emulate and improve officer wellness
• Create and implement incentives for valuable professionals to participate in the program
• Identify websites, articles, and publications that can be shared within your department as another tool to achieve your goal of officer wellness

Mike Boward, Sergeant,
Fort Collins Police

Communication Tools to Create a Bridge Between Generations

• Explore unique ways to connect different generations within your department through positive communication
• Overcome barriers to communication through education and guidance
• Examine which communication techniques are used most commonly to capitalize on the best platform

Speaker to be announced

Conscious Leadership for Police Professionals

• Understand the value of conscious leadership on retention efforts within your department
• Assess the difference between a manager and a leader, to ensure that your leaders are in the appropriate positions
• Identify future leaders and place them on the right track for the future betterment of your department

Speaker to be announced

Incentives and Modern Leadership to Improve Retention

• Identify non-financial incentives that can be offered to employees to show appreciation for valuable work
• Utilize leadership techniques to understand each employee on a personal level to identify warning signs early and intervene
• Explore opportunities to add officer training and development as an incentive

Anthony Gibson, Sergeant,
Charleston Police Department

Terry Cherry, Senior Police Officer,
Charleston Police Department

Education for Financial Stability and Literacy as a Retention Tool

• Explore opportunities to offer educational classes to help your officers reduce unnecessary stress with financial issues
• Utilize experienced professionals to highlight the pitfalls young officers may fall into
• Discuss the benefits of a strong pension program to increase probability of retaining valuable professionals

Speaker to be announced

Closing Session

Mike Boward, Sergeant,
Fort Collins Police